Corly Pienaar
AI Consultant & Trainer · Ex-MetaÂ
18 years in digital marketing
92%
of SA businesses say AI is part of their strategy
Dell Technologies, 2025
South African businesses are not behind on AI. They're at the same stage as many organisations around the world: exploring, experimenting, and trying to work out what actually delivers value.
People are using ChatGPT. Teams are testing tools. Leaders are asking questions. But few have a clear plan for turning that experimentation into real, everyday business results.
Between the 92% who say it matters and the 14% who have a plan sits a significant opportunity. That is exactly where I work.
The South African picture
14%
actually have a formal AI plan in place
SA Generative AI Roadmap
90%
of South African adults want to learn more about AI
Google Ipsos, 2026
Whether you're leading a business, managing a team, or trying to work smarter yourself, the goal is the same: turning AI from something you've heard about into something you use with confidence.
Business owners and leaders
You know AI matters, but you're not sure where to start. You want a clear plan, practical use cases, and a team that can use AI effectively.
For anyone ready to move from knowing AI matters to actually using it.
who this is for
Teams and organisations
Your team has access to AI tools, but adoption is inconsistent. You need training built around real work, not generic demonstrations.
Professionals
You want to save time, improve your work, and build AI skills you can use from day one.
You are not behind. You are earlier than you think.
The AI hype cycle makes everything feel like a race you missed. It isn't. Most of the world is still watching from the sidelines. The small step you take today is what actually puts you ahead.